Think about how many emails you receive in a day that you scroll right past. A potential employer probably sees at least double the amount of emails in their inbox a day.
If you’re trying to get in touch with an employer, it’s important to catch their attention, so you don’t get pushed to the bottom of their inboxes.
Here are some simple steps to do this:
1. Make your subject line POP
Give the person you are contacting a good idea about what your email will entail, but do it in a way that stands out. For instance, don’t say “Follow up,” or “Question.” Instead, be more specific and say “Great meeting you at OU Career Fair,” or “Important Questions for you!”
2. Address the email nicely
Start off the email with a “Good morning ____” or “Good afternoon ___” if you haven’t spoken with them before. It’s a nice way to show that you are positive and considerate.
3. Start with something pleasant or personalize it
After the greeting, it’s nice to include good wishes for your reader. Saying something like “I hope you are enjoying the beautiful weather we are having,” or “It was so pleasant to meet you yesterday at your amazing office.” If you are not in the same area as the employer, it could be appropriate to say, “I see it’s been pretty sunny in your area. I am envious of your weather here in rainy Ohio.” It’s nice for them to see you care about their well-being, rather than just trying to get something out of them.
4. Add personality to the email
It’s alright to use a little bit of your personality in an email. It can be hard to keep a balance between professionalism and personality, but it is possible. Employers read tons of emails a day and they don’t want to read the same dull emails a million times.
5. Be specific
Get the point. If the topic deserves some setting up, then make it quick. The last thing an employer needs during their busy work day is to decipher the message of your email.
6. End on a good note
End your email the same way you started it – on a positive note. You can conclude with something like “I hope you have a great rest of your week,” if you have never met them before. If you know they are taking a vacation at the end of the week, you could say “thank you for your time and enjoy your vacation next week!” Again don’t push your limits.
Always finish with “sincerely,” “best,” “best regards,” “best wishes,” “thanks,” or something along those lines.
Now, you are six steps closer to being at the top of an employer’s inbox.